Are you looking for ways to leverage your personal branding with your existing content?

If so, you're in luck! There are several great channels you can use to reach your target audience. 

Here are 10 of them.

1. Your blog or website

You can increase your personal brand's ROI by leveraging the content you already have. For example, suppose a person has written many blog posts on their website or had an article published in another journal. In that case, they could link to these as footnotes and include links back to that specific page from which readers might browse through all of this information at once instead of refreshing every few seconds like some Web pages do today. This will help build credibility because it suggests there is no need for new content since people trust what is being said here.

2. Social media platforms like Facebook, Twitter, and LinkedIn

Social media platforms like Facebook, Twitter, and LinkedIn are an incredible way to increase the reach of all that you do. By creating a profile on one or more of these sites in addition to publishing regular posts across various channels - including blogs/websites (for SEO purposes), photos via Instagram and Pinterest; videos through YouTube.

3. Guest blogging opportunities

Guest blogs are one way to leverage your personal branding with the content you already have. Instead of starting from scratch, guest blogging allows you to share expertise and offer an opportunity for others in similar industries or niches to see what kind of voice they would be getting if their site were published on yours.

Guest Blogging can provide clients who need article writing services with some new leads because it gives them more exposure than just having someone else write all its promotional content. This practice has been proven effective at generating quality traffic through SEO optimization efforts by partnering companies' sites together after being linked within each other’s social media circles.

4. Podcasting

If you're a business owner with a blog, you can easily repurpose your content into a podcast. All you need is a microphone and some editing software, and you're ready to go!

There are a few things to keep in mind when repurposing your blog content into a podcast.

First, you'll want to make sure that your audio quality is good. This means investing in a good microphone and learning how to use your editing software to clean up any background noise.

Second, you'll want to keep your episodes short. People's attention spans are shorter when they're listening to audio than when they're reading, so you'll want to make sure that each episode is focused on a single topic.

Finally, you'll want to promote your podcast just as you would promote your blog. This means making sure that your website has a prominent link to your podcast, and that you're promoting new episodes on social media and other digital channels.

With a little effort, you can easily turn your blog into a podcast that will help you in personal branding and reach a new audience.

5. Video Marketing

If you want to create a personal brand and leverage your existing content, video marketing is the way to do it. You can use videos as an introduction to new topics or products for customers on social media channels like Facebook Live Streams. They’re also perfect when promoting events that require invites.

6. Webinars

Webinars are a great way to leverage your personal branding with existing content. They provide an opportunity for you and other interested parties, such as prospects or current customers (or anyone in between!), to get connected via internet-based technology. So that people can ask questions about what they're doing right now - right there at home!

7. Content syndication networks

With the help of content syndication networks, you can leverage your personal branding by reusing existing written or video pieces on various platforms. This will make it easier for people who are interested in what YOU have to say and give them access through multiple channels rather than just one!

8. PR and outreach efforts

In this era of digital communication, it is essential to be able to harness the power that you have as an individual. This means building relationships with people so they can see your content and know about what kind of personality they will get from reading on whatever platform he/she uses! The best way to accomplish these tasks is through personal branding channels like PR firming so we are always staying ahead and being strategic with our content creation.

9. Paid advertising

You already have a personal brand, and now you can use it to generate more leads! Paid advertising is the perfect way of doing this. You'll be able to create ads targeted at your ideal customer base for them to see what they need before even realizing that YOU were offering these great services or products on YOUR end first (and at an affordable price).

10. Event marketing

You can leverage your personal brand with existing content by creating unique events that are tailored toward specific audiences. 

For example, if you are an entrepreneur who has just launched a new business venture then it might make sense for the first big promotion of this startup to happen at some point soon after its launch date. But how do we know when our competition will run their promotions? What about all those other factors involved in deciding which days/times certain types of promotions should take place? And finally, do they even need promoting AT ALL? Well, luckily there's no science behind these decisions because each entrepreneur knows best what his audience needs.

Final Takeaway

You have all of the channels and content you need to start building your personal brand. Now it’s time to get started! 

Which of the methods will you use first to create a personal branding strategy?