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15 Ways to Repurpose Your Existing Content to Generate Leads & Close Deals

15 Ways to Repurpose Your Existing Content to Generate Leads & Close Deals

August 30, 20236 min read

No matter how much content you produce, you can always find ways to repurpose it to generate leads and close deals. By thinking outside the box and using a variety of formats, you can get more mileage out of your existing content. Here are 15 ways to do just that.

1. Publish a blog post as a guest post on another site

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Guest blogging is a great way to extend your brand and network. It's also an easy, low-cost strategy that can have lasting benefits for you as well as the blog owner who features it on their site! Guest posts may include not only sharing content from one website with another but sometimes includes original work by writers in exchange for exposure or remuneration. This could be anything such as mentioning them on social media channels etc. The best part? All these articles will help build trust among potential clients/customers which inevitably leads to increased revenue over time because people keep coming back when word gets around about quality service delivered without obstacles.

2. Turn a blog post into a podcast episode or video

You can turn your blog post into a podcast episode or video. Some steps need to be taken. The first thing would of course be coming up with the idea for what content should go in it and then structuring how long each segment will last so as not to lose the audiences' interest before they hear from someone else again.

3. Create a SlideShare presentation based on your blog post

You can share your blog post on SlideShare to make it easier for people who don't want or need a whole web page load of information. You should still keep in mind the tone you're going for and what type of info would be most helpful with their problem. By cutting out some parts (like images) they may find themselves more engaged than before!

4. Turn part or all of your blog post into a series of tweets

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The easiest way to make your blog posts more accessible on Twitter is by turning them into a series of tweets. This will allow readers with limited time or who may not be interested in reading blogs but want up-to-date information about what's going on around them. They can easily follow along without having any trouble whatsoever following the link within each tweet!

5. Repurpose your blog post into an ebook

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You can take your blog post and turn it into an ebook! This will allow you to package content in a way that makes sense for people who are interested but may not have time on their hands. If you're looking for a way to increase your revenue, consider turning the content from one of your blog posts into an ebook. The best thing about this idea? You get paid upfront so there's no risk involved!

6. Create a YouTube video

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Have you been holding on to some of your old content that doesn't serve its purpose anymore? Maybe it's time for an upgrade with today’s technology! Consider turning those articles into YouTube videos. This way, they'll continue generating leads and closing deals while also being more engaging than ever before - don't forget about integration into social media sites like Facebook or Twitter too.

7. Convert Internal Data to Case Studies

Repurpose your existing content to generate leads and close deals in these creative ways. Convert internal data into case studies by using the power of storytelling, which will make it easier for potential customers to trust you as they hear about what's possible through this medium instead of statistics on paper alone!

8. Do a webinar or live Q&A session based on your blog post

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The goal of a blog post is to engage the audience and get them interested in what you have written. To do this, it's important not only that your content be interesting but also how and when they're presented as well! One great way for bloggers or those starting with their site would be doing webinars based on top blog posts. Q&A sessions can help people ask questions live while providing answers from both sides which leaves everyone feeling more engaged than ever before.

9. Promote Blog Posts in Your Newsletter

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The articles you write for your blog are great, but they're not reaching their full potential. They could be earning even more money with an extra push! This is where we come in - Promoting Blog Posts In Your Newsletter offers strategies and programs to help promote them on social media so that people can find out about what's new on YOUR website.

10. Hold a contest or giveaway related to your blog post topic

Giveaways are always a great way to draw attention and increase traffic. You could hold an Instagram poll or Twitter chat about the latest blog post topic that you’ve written, with prizes awarded at different levels of participation! This will help people get excited about what you are writing about and share it with their friends!

11. Conduct an online survey about your blog post topic

For us as bloggers/creators of content marketing strategy (or even just those looking into starting), an online survey that will help guide future posts based on user feedback gathered from questions asked within this short form questionnaire can be conducted by visiting the website. The results of this research could help you identify areas for improvement in your content strategy, which would be well worth the time spent!

12. Collect and compile user feedback about your blog post topic

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Focus on what your audience loves about this topic and how you can make it even better. These insights will help guide future blog posts, as well as improve search engine rankings for keywords related to their pain points. A lot of people like to give their opinions on topics they're interested in, so hearing what other readers have thought about it can be helpful for understanding where content needs improvement or if everything was done alright!

13. Interview experts related to your blog post topic

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Have you considered hiring an expert to conduct a LinkedIn study on your blog post topic?

There are many benefits of doing this, not only will they be able to help generate better content but it can also increase engagement and traffic. Hiring someone with the right knowledge could make all those hours spent putting together research much easier!

14. Curate the best resources related to your blog post topic

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To produce the best blog posts, you must curate quality resources. Curating good content can help with SEO and keep readers engaged in your site's informative topics! We all know how difficult it is to find the right information when you're looking for something on your blog. 

15. Write a mini book about your blog post topic

As business owners and bloggers, we have been creating posts regularly. Whether it be about our latest blog post or a recent customer victory over an obstacle; they all serve one goal: generating leads & closing deals with ease by harnessing social media powerhouses such as Facebook ads targeting specific demographics which can drive them straight into conversion mode.

Final Takeaway

By now, you should have a good idea of how to start repurposing your content. The next step is to get started! Try out a few of these methods and see which ones work best for you. Not only will this help you generate more leads and close deals, but it will also free up time so that you can focus on creating new content. Are there any other ways that you’ve found to be successful in repurposing your content?

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