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Types of Content that Builds Your Personal Brand

Types of Content that Builds Your Personal Brand

September 01, 20233 min read

What does it take to build a personal brand?

While the answer may vary depending on your industry, some types of content are universally effective in helping you stand out and make an impression. In this blog post, we'll explore five types of content that can help you build personal branding. Whether you're looking to share your professional expertise or simply create a more humanized online presence, these tips will get you started. 

Let's get started!

1. Start by creating a blog and post regularly

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We are sure you're aware that blogging is one of the most effective ways to promote your business, but what many people don't know about this popular form of digital marketing are its benefits. 

Is there any particular reason why I should create a blog? Well, let us tell you! 

Blogging not only helps with search engine optimization (SEO) and getting ranked higher on Google Maps listings; it also increases traffic by attracting new customers through social media networks such as Facebook & Twitter where they can view your latest posts from their feed without even clicking onto navigating site pages directly.

2. Write articles that are helpful and informative

Articles that are helpful and informative can be a great way to provide your audience with the information they need. 

The tone should remain professional at all times, but also engaging so as not to leave them bored or confused by reading it line-by-line! Make sure every sentence offers something new or at least interesting enough that someone might need help with what they're doing before reading.

3. Post Consistently on Social Media

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Make sure you post regularly on social media to keep your followers interested and engaged. Social Media gives people an inside look into what's going around their favorite business, so it only makes sense that they would want every little detail ASAP! 

  • The key here though isn't just sending out one personal branding post at a time; rather than checking off "Post" from 1–10 (or whatever interval schedule works best)

  • Think about Frequency - how often should I be posting? Once per day seems fair if not more.

4. Incorporate Video into Your Strategy

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Incorporating video into your marketing strategy is a great way to stay ahead of the curve and connect with customers in new ways.

A recent report by Hubspot found that incorporating videos onto one's website can increase conversions by up to 25%. It also proves how important personal branding isn't just for companies but for people too!

5. Start a Podcast

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Start your podcast! There's no easier or more affordable way to share the things that matter with others. All you need is an idea, some recording equipment, and good speakers/headphones for when guests visit - then it’s just a case of choosing which episode will best suit whatever topic interests you most (and maybe setting up notifications so fans know when new episodes come out).

Final Takeaway

Creating content is one of the best ways to attract customers and increase product sales. These tips will help you in your personal branding, but don’t forget to experiment until you find what works best for your business. 

What type of content have you found to be most effective in increasing product sales?

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